Copy with a heart starts here.

You’ve said no to greenwashing, woke washing, false scarcity, clickbait, and other manipulative marketing tactics…

Now you need a copywriter who gets you.

💚 Safe space – friendly, collaborative process

📣 Communicate how your brand is making a positive difference

🤝 Connect with the human reading, through emotion and imagination

🧑‍🤝‍🧑 Accurate and inclusive copy informed by the Diversity Style Guide 

🧠 The power of marketing psychology wielded for good

“Abigail truly understood the voice and personality of my brand, and brought it to life in a way that exceeded my expectations.”

— Andrea Botha, Breathe Create Design

It’s time for crazy-compelling copy!

Here’s how I can help…

Brand Voice Guide Creation 📣

If your brand was a person, how would they speak?
What story would they tell?

(Trust me, EVERY brand has a story, even the most mundane of products.)

I’ll give your brand two whole weeks of my undivided attention to pinpoint your distinct brand voice:

  • Get clear on your core values, brand archetype, and customer archetype, to craft a memorable business personality.

  • Create your very own brand rally cry, to draw your dream customers to your cause.

  • Set guidelines for your brand tone & phraseology, to remain consistent across platforms.

  • Super-fast turnaround time, with 24/7 access to me – your brand voice specialist.

  • Beautifully presented document, embracing your brand colours and fonts, perfect to ensure consistency in everything your brand says and does.

Investment: £780

Website Copy🖋️

Make a great first impression, increase your reach, and nab those clicks!

Your website is your metaphorical ‘airport’, to guide your customer along their journey.

All your webpage needs covered:

  • Home pages, about pages, services pages, and more.

  • Short landing pages and longer sales pages to demonstrate how your unique offering can make the world a better place. 

  • Detailed and creative product descriptions to turn internet sojourners into paying customers. 

  • Blog content and strategies to share your expertise, showcase the good you’re doing, and boost your digital footprint

Investment: £141 - £1164 per page

Email Copy 📧

50% of people buy from marketing emails at least once per month – let’s turn your subscribers into loyal, raving fans!

  • Sales and welcome emails to nurture genuine, humane connections with your prospects.

  • Valuable, interesting, and trust-building content emails to create a strong rapport with your customers and stay top of mind.

  • Cart abandonment emails to draw customers back to your website and help them make an informed decision.

Investment: £48 - £96 per email

Social Media 📱

Let’s give your socials some love to stop the scroll and grow a following of loyal, like-minded customers.

  • Make your ads stand out from the feed with eye-catching overlay text and intriguing, lead-focused captions.

  • Make a lasting impression and build connections with my LinkedIn Transformation package.

Investment: £30 - £72 per ad
£232 for a LinkedIn Transformation

Brochures & Sales Decks 📖

Never underestimate the power of tangible print to connect with customers.

  • Add some glossy words to your glossy brochure, with carefully mapped copy to make the best use of your design and limited word count.

Investment starts at £698

 I’m ready for empathetic copy!

Can’t see what you need…? 🤔

I’d still love to work with you!

 If you’re after persuasive, creative, ethical word-smithery, you’re in the right place. Drop me a line and let’s chat about your project.

A note on pricing:

Prices shown are a guide only. Every project is different, so I don’t charge an hourly rate. Quotes will be based on your specific needs.

“Abigail is not only a fantastic writer, but she is also a great communicator, very organized, and an overall inspiring person to work with. She is talented in several different areas as far as content creation goes and provides the highest quality work with very little oversight.”

— Sydney de Arenas, Admin Boutique

Here’s how it works…

  • Book in for a FREE, no-pressure ‘Chemistry Call’, to unleash all your copy hopes, dreams, and fears.

    Ideally, you’ll have a good sense of your target audience, brand personality and short-term aims.

    Not quite sure of this, or of what services you need?

    No sweat! We’ll chat it through 💕

  • A day or two after our call you’ll receive a detailed proposal, outlining the goals for your business, and how crazy-compelling copy will get you there!

    All that’s left is for you to say YES 💍

  • I’ll send you a briefing form to start unpacking what makes your brand special.

    Then we’ll hop back onto Zoom, and I’ll ask you lots of questions and take copious notes.

    It all comes together in a detailed brief – the perfect copy-plan for your business 💪

  • I’ll combine my notes from our calls with an in-depth research process into your niche, market, competitors, and existing copy.

    Then, in a flurry of tea, 100 open tabs, and Taylor Swift gently thrumming in the background… a glorious first draft will be written! ✍️

  • We’ll enter a collaborative revisions process, where I take your detailed feedback and craft it into the copy of your dreams!

    Once you’ve paid your final invoice, full copyright transfers to you and the finished copy is yours to use 🎉

“I felt so comfortable and inspired by our chemistry call!”

- Taylor Brady, Taylor Made Digital Design

You’ve made it this far…

It’s time to hand the pen (or, let’s be honest, the keyboard) over to me.

Are you ready to get started?

“Your copy is amazing, your process clear, and you over-deliver. I am coming back for more!”

- Destiny Holmes, The Author of Your Own Story