A Copywriter you can trust
I can’t open a jar without asking for help.
I can’t read a map to save my life.
I can’t count in multiples of 7.
But, I can write crazy-compelling copy.
Just keepin’ it real!
“Abigail is super friendly, down-to-earth, and passionate about what she does. This shows in her deliverables and in the call, where she takes the time to get to know you and your brand.”
- Andrea Botha, Breathe Create Design
Being the change I want to see…
It breaks my heart that some of the most powerful and evocative copywriting out there is promoting damaging products, contributing towards negative stereotypes, and causing division in an already fractured world. Bafflingly, the opposite is also often true. Some of my favourite ethical brands oftentimes haven’t invested in good copy, leading to weak messaging and impeding their impact.
Enough is enough.
There is more to ethical marketing than beige branding and melancholic communication!
Who said ethical copy couldn’t be bold, creative, and even humorous without sacrificing your values?
I am fighting against the insidious marketing culture of trickery and manipulation to achieve a world where purpose-driven businesses dominate the online space with creative brand messaging!
How?
📢 Working with brands to define their unique brand voice so that they can bring cohesion and clarity to all of their communications, and connect with their treasured community
🖊️ Writing imaginative, one-of-a-kind copy that converts internet sojourners into loyal fans (no homogenous AI generated guff around here)
😍 Acting as the bridge between a business’s product/offering and their customers’ faith in the brand
💭 Taking brands’ fragmented ideas and transforming them into wonderful words that work
As simple as that ✅
I’ve made it my mission to help businesses with a heart conquer the online space, through creative, well-informed, transparent copy. Are you with me?
What’s up, buttercup?
I’m Abigail. 👋
Since 2017 I’ve been wielding my word-smithery to bring clarity, tell stories, and write highly compelling copy and content for online and printed use. With a First-Class degree in English Literature and Creative Writing, I’ve been the go-to word-girl in every department I’ve worked in!
After securing my first freelance client during Zero Waste Week 2022, I knew it was time to switch my focus towards businesses and brands that were out to make a positive difference in the world.
A dream is a wish you work at…
It is my dream to see heart-centred businesses dominate the conversation in every single industry. I want to see the brands that put people over profits become wildly influential! I want to help connect consumers to the stories of the people and places that make their clothes, food, holiday destinations, and digital products!
How will I reach that dream? By ensuring your business has distinctive, persuasive, and empathetic brand messaging that captures the hearts and minds of your dream customers.
It’s time to make the world a better place. One. Word. At. A. Time.
Using my word-powers for good!
So, I took a leap of faith… I left my ‘9 to 5’ to pursue a dream of helping purpose-driven brands conquer the online space through crazy-compelling copy.
And today? Well, I’m doing just that!
I write life-changing copy for world-changing brands.
I write copy that does more than just convert prospects into customers… copy that gets people to transform their lives for a long-term, world-wide impact.
“She’s down to earth, fun, and loves what she does."
— Destiny Holmes, The Author of Your Own Story
Proudly trained by Alex Cattoni, as part of the Copy Posse Launch Pad Season 4 🎉
More than just words on a screen…
Calling myself an ‘ethical’ Copywriter means that I hold myself to some pretty high standards. At the centre are four values that shape everything I do, say, and write…