In this folder you’ll find a complete email welcome series (some people like to call it an ‘indoctrination sequence’) for luxury vacation home brand, The Astrid.

I was contacted by The Astrid team to write this complete email welcome series, completely from scratch. Aside from a couple of emails here and there, their email list was almost completely untouched. The main challenge was to help reignite the interest of the current email list, whilst welcoming any newcomers into the community.