Powerful List-Form Blog

The Brief

I was absolutely delighted to work with this inspiring brand, whose ethos and mission I whole-heartedly believe in - Close!

Close wanted to celebrate Zero Waste Week 2022 with an inspiring list-form blog that would promote an exclusive discount code, and convert idle readers into active, eco-conscious customers. This blog post needed to build on their Zero Waste Week blog from 2021, and build community with like-minded small businesses.

It was important to the Close team that this blog walked that fine line between topical yet informal, educational yet inclusive. The Close style guide was specific about language and terms to use or avoid, which gave me a clear sense of tone and direction for the piece.

After an exciting conversation with a member of Team Close, I got to work!