I was contacted by The Astrid team to write this Brand Voice Guide, completely from scratch. This brand Voice Guide plays an essential role in The Astrid’s marketing strategy and is utilised by the entire marketing team to ensure consistency across all copy and communications.

This project was a fun challenge, and it was invigorating to play such a significant role in determining this new company’s branding. It was particularly exciting to not only determine the brand’s voice as a whole, but I was also trusted to craft the voice of The Astrid’s managing director.

It’s a big deal to hand your voice over to a copywriter.
It’s a privilege I don’t take lightly.